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No Live 4k TV Boardcasting for World Cup

As we mentioned earlier, there will be no 4K live TV broadcasting for World Cup this year. 4K TV has missed its goal but British network BBC will be conducting broadcast tests of 4K content during the FIFA World Cup starting next week. BBC is planning the Ultra HD live broadcasting experiment at some of BBC sites and to a select number of TVs only. Handling the trial is the R&D department of the British network. The group will test delivery of 4K content of the World Cup games over broadband and broadcast networks. Don’t expect that you will be able to view your favorite team on 4K on your Ultra HD TV as this will only be an in-house trial.

The public won’t be ale to view the 4K feeds just yet for several reasons. Pushing of 4K isn’t available for public consumption this year but BBC’s Research and Development team is working hard to deliver the future of technology. The trials are expected to be a major technical achievement that will help developers and manufacturers further understand UHD technology.

The will also help demonstrate how future UHD live events can be delivered to millions in the UK and someday, the rest of the world. Matthew Postgate, Controller of BBC R&D shared in a statement:

“BBC R&D has an outstanding track record as a catalyst for bringing the industry together and delivering the future of television to audiences. These trials are an excellent example of that tradition as a major technical achievement, such as distributing UHD TV over DTT and IP simultaneously from Rio, can only be made possible by close collaboration with a range of organisations. The trials will prove hugely valuable in furthering our understanding of UHD technology, and potential distribution models for the future, as well providing real benefits for licence fee payers in the near-term.”

BBC will be decoding the live footage of the soccer matches captured in 4K from Rio de Jainero, Brazil to the United Kingdom. Data footage will be transmitted via satellite, decoded, and then broadcasted on select 4K TVs at the headquarters of the R&D division. As described, this will be the first delivery through DTT and IP technology in a simultaneous manner. The group will also test the MPEG-DASH adaptive bitrate technology for high quality video delivery over IP networks. BBC R&D will work with the major brands of consumer electronics and its research partner Arqiva for the series of trials.

This is a great way to determine how to properly push live UHD content. It’s also a first for the network. BBC is aiming to understand the newest standards and what could be the more effective UHD distribution technologies. This isn’t just to determine the future of broadcasting; the trial will also examine the use of High Efficiency Video Coding (HEVC) for distribution among others. All these and more will provide BBC numerous benefits that will allow them a wider reach of the industry.